LocAle is a campaign which aims to promote local brewers and to help the environment at the same time by keeping the distance travelled between pub and brewery small. LocAle was devised by the Nottingham CAMRA branch in 2007 following the demise of local brewer Hardy & Hansons. Since then CAMRA has rolled out the scheme on a national basis, and our scheme was launched in August 2009.
The concept is very simple: we offer accreditation to pubs which commit to sell at least one locally produced real ale at all times. Our scheme stipulates that the beer should ideally come from within 30 miles of the pub (although due to the large geographical nature of the branch this is subject to discretion in Northumberland where 30 miles is sometimes the equivalent of nipping to the local shop!) We provide information leaflets, posters, pump crowners and window stickers to help drinkers spot LocAle and accredited LocAle pubs, and also give the pubs publicity through this website and our branch newsletter, the Canny Bevvy. Once the scheme is well established, a leaflet will be produced and distributed amongst all the participating pubs.